Companies with deep internal subject matter expertise have an opportunity to share their insights to connect with audiences and differentiate themselves from competitors. But actually creating content is hard.

Stadt Communications is led by Katie Mittelstadt, a content marketing strategist and writer who is known for her ability to help companies make sense of their big ideas, share them in a way that resonates, and finally start publishing and distributing the content they’ve planned for far too long.

CONTENT MARKETING STRATEGY & PLANNING

Whether your organization is new to content marketing or needs to refresh its strategy, Stadt Communications will help you develop a plan that aligns with your prospect’s needs and advances the goals of your organization. Ongoing editorial content planning will help you stay on-strategy and on-schedule with content production. Engagements often include:

• Stakeholder interviews

• Persona development or refinement

• Content audits

• Keyword research

• Editorial calendar planning

• Freelance writer sourcing and/or management

• Copyediting to align with brand voice and tone

• Cross-channel content distribution plans

CONTENT PRODUCTION

Producing consistent content is foundational to successful content marketing, but it's easy to fall behind. Stadt Communications offers ongoing content production for companies looking to supplement internal resources. Popular formats include:

• Blog posts

• eBooks, guides, and whitepapers

• Case studies

• Web copy and landing pages

• Email newsletters

BRAND MESSAGING & POSITIONING

Growing companies often struggle to articulate who they are and whom they serve. Stadt Communications offers an objective, external perspective that considers inputs from the competitive market and key stakeholders to solidify a compelling brand position and message. A well-articulated brand position is essential for effective marketing and aligning employees on the vision of the company. Brand messaging projects include:

• Stakeholder interviews

• Competitive market audit and analysis

• Defining key differentiators

• Documenting a strategic messaging framework

• Applying strategic positioning to website copy

• Partnering with skilled brand designers to refresh messaging & design

WHY CHOOSE STADT COMMUNICATIONS?

Distributing consistent and relevant content is critical to earning customer trust and establishing your place in the market. Stadt Communications offers creative — yet practical — content marketing solutions to help you differentiate your brand, connect with customers, and drive business results. Stadt Communications might be right for you if you:

• Want fresh and strategic ideas, but also a partner that can help you execute

• Would like to work with a writer you can trust to effectively interview your best subject matter experts and executives

• Need to supplement internal resources with a partner that feels more like an extension of your team

• Would like an alternative to the traditional marketing agency model

• Are looking for a partner that takes time to understand your business